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🎙️ A Real Company Staffed by Fake People

A podcast in which a journalist investigates entrepreneurship in the AI age by trying to run a real company staffed by fake (AI) people. Somewhere between investigative journalism and deadpan performance art — no breathless futurism, no moral panic. It quietly shows how much of 'running a

Danu Poyner

· 1 minute

A real company staffed by fake people
shellgame.co

A podcast in which a journalist investigates entrepreneurship in the AI age by trying to run a real company staffed by fake (AI) people. Somewhere between investigative journalism and deadpan performance art — no breathless futurism, no moral panic. It quietly shows how much of 'running a company' already resembles a shell game of slides, signalling and abstraction. If a company can be convincingly enacted by software, how much of startup culture was theatre to begin with?

Written by

Danu Poyner

Danu is a writer and founder of Grokkist, a learning community in the deepest sense. His work centres on coherence, curiosity, and helping people make sense of themselves in relation to ideas, experience, and one another.

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