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Make senseWild MarginSnackables

🌱 Community-Based Social Marketing

Remember the last time you saw a government ad urging you to change your behaviour and you actually did? Me neither. 'Community-based social marketing' is a field that has grown up around fostering sustainable behaviour — looking at how new social norms are actually adopted and diffused th

Grokkist Press

28 October 2022 · 1 minute

Community-based social marketing

cbsm.com

Remember the last time you saw a government ad urging you to change your behaviour and you actually did? Me neither. 'Community-based social marketing' is a field that has grown up around fostering sustainable behaviour — looking at how new social norms are actually adopted and diffused through a community in practice. One of the best parts of the site is its database of successful case studies from around the world. (🙏 Emily McGill)

Found by Emily McGill.

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Surprise meWild Margin

🗞️ The Myth of the Informed Citizen

Nicholas Carr traces a recurring fantasy of modern life: that each new communication technology, from the telegraph to the internet, would produce wiser citizens and healthier democracies — and how each expansion of information instead bred new forms of confusion and overload. At its centr

Grokkist Press · 1 min

GroundedSoma Isles

🎨 Sculpting with Tree Sap and Time

A 15-minute documentary following Kyoto artist Mine Tanigawa as she creates sculptures from urushi lacquer, a material used in Japan for over 7,000 years. Less a 'making of' than a portrait of attention: raw tree sap transformed through layer upon layer of colour, polishing and curing, eac

Grokkist Press · 1 min

GroundedEntangled Vale

👁️ Iris Murdoch and Love as a Way of Seeing

Matthew Crawford revisits Iris Murdoch as a philosopher pushing back against thin, hyper-rational models of human life. For Murdoch, morality isn't mainly abstract reasoning but attention — the difficult practice of seeing the world, other people and oneself more clearly. Her radical claim

Grokkist Press · 1 min