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🛒 Packaging a Nation's Dreams

How packaging design became a pivotal part of shopping. After the Second World War, UK grocer Sainsbury's reorganised its layout and got rid of most sales counters: 'Tills were moved to the very edge of the shop, delaying the imposition of the real world for as long as possible… Pick thing

Grokkist Press

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Packaging for an endless 'perhaps'
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How packaging design became a pivotal part of shopping. After the Second World War, UK grocer Sainsbury's reorganised its layout and got rid of most sales counters: 'Tills were moved to the very edge of the shop, delaying the imposition of the real world for as long as possible… Pick things up, put them down, look, look, look. Shopping became an endless perhaps.' The story of Sainsbury's influential in-house design studio and its mission to create 'flexible and progressive' packaging — while figuring out what that even meant.

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